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  • Tech Journalist

IT recruitment firm Focus Cloud acquires Microsoft Cognitive Group

Focus Cloud, a company specialising in IT recruiting, has purchased Cognitive Group, a Microsoft recruitment business. According to the organisations, the new Focus Cloud Group will focus on employing staff across significant cloud platforms like Microsoft, Workday, SAP, Salesforce, and ServiceNow, as well as the health sciences and cybersecurity sectors.

Focus Cloud

Focus Cloud, founded in 2015, is based in London, England. The company has 159 employees listed on LinkedIn. Focus Cloud’s areas of expertise include Workday HCM, recruitment, cloud, Workday, Workday Financials, Adaptive Insights, technology recruitment, ERP recruitment, HR transformation, digital transformation, Workday Payroll, Workday Studio, Workday Integrations and Workday Recruitment.

Cognitive Group

Also, London, England, serves as the headquarters for Cognitive Group, founded in 2007. About 44 employees of Cognitive Group are listed on their Social Media accounts on LinkedIn. Cognitive Group company has expertise in AI, tech recruitment, cloud, data platform, infrastructure, Dynamics 365, Power BI, Azure, D365 CE, D365 F&O, business applications, data lakes, Microsoft Dynamics AX, Microsoft Dynamics CRM, data security, Power Platform, Power Apps, and Power Automate are some of Cognitive Group's areas of expertise.

The founder and CEO of Focus Cloud Group, Lloyd Gordon, will be in charge of the new Focus Cloud Group. Meanwhile, Jonathan Keen, the current CEO of Cognitive Group, will lead the new organization as its chairperson. According to both firms, the collaboration combines Cognitive's expertise and success in Microsoft recruitment solutions with Focus Cloud's range of Workday, SAP, Salesforce, ServiceNow, and cybersecurity recruitment services.

Still, on the acquisition, Focus Cloud's CEO, Lloyd Gordon, had the following words to say:

"When I founded the company in 2015, I had one goal in mind: to create a world-class cloud recruitment agency of which everyone could be proud. The company has grown significantly, notwithstanding the global pandemic that struck a few years later. We concentrated on implementing everything we could to promote business growth and our clients and employees throughout the Covid crisis. In keeping with our pledge to keep our employees, we also recruited those laid off by rival recruitment agencies. I firmly believe that having faith in oneself and others around you pays off, which is why the company emerged from the pandemic in such a great financial position."

The CEO of Cognitive Group, Jon Keen, also noted

"We want to promote Cognitive and the giant Focus Cloud Group internationally, so this acquisition is ideal for the future of both firms. Our employees operate over 20% of the Cognitive brand, and thanks to this investment, all shareholders have benefited from it. For the upcoming stage of expansion, there are also equity ownership opportunities. While there have been other chances to increase brand investment in the past, the cultural fit has never really been suitable for us. However, Lloyd and the Focus Cloud team have an excellent match in visions and values that make this a perfect fit. Since the beginning of Cognitive Group in 2007, our priority has been delivering the best experience to our coworkers, clients, and candidates. Lloyd's dedication and enthusiasm for the company, but perhaps more importantly, the people who make Focus Cloud successful, align with the values of Cognitive Group."

The Cognitive team is eager to support our clients, candidates' future growth aspirations, and the new Focus Cloud Group. They have all done an outstanding job, especially during the challenges of the last three years.


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