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  • Marijan Hassan - Tech Journalist

Time Magazine signs multi-year content deal with Open AI

Time Magazine and OpenAI have joined forces in a multi-year content partnership. The collaboration aims to leverage the strengths of both entities: Time's rich journalistic heritage and OpenAI's cutting-edge artificial intelligence.

Through this agreement, OpenAI will gain access to Time's vast archive of content, spanning over 100 years. This treasure trove of articles, photographs, and historical records will be used to further refine OpenAI's language models, potentially enhancing their factual accuracy, writing style, and ability to understand complex topics.

The benefits for Time Magazine are multifaceted. The publication anticipates that OpenAI's AI technology can be used to create new content formats, personalize user experiences, and even automate some aspects of the research and writing process. This could allow journalists to focus on more in-depth analysis and investigative reporting.

"We're partnering with TIME to make it easier for people to access news content through our AI tools," OpenAI's Chief Operating Officer Brad Lightcap said in a statement.

The partnership also signifies a growing trend: the integration of AI into traditional media. Financial Times, Business Insider-owner Axel Springer, France's Le Monde, and Spain's Prisa Media have already signed similar deals.

While some may raise concerns about AI replacing human journalists, Time emphasizes that the focus remains on human-driven storytelling. AI is seen as a tool to empower journalists, not a replacement.

Still, it raises some ethical questions such as potential biases within the training data and content ownership. OpenAI has already been sued by The New York Times, The Intercept, and other publications for illegally using their data to train its models.

It was also revealed recently that AI companies led by Perplexity AI were bypassing protocols meant to block content scraping for generative AI. Deals like these will help restore a balance in which original creators are compensated for their roles in training AI models.


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